CRM is a journey
It is 6-7 times more expensive to gain a new customer than retain an existing customer.
(Harvard Business Review)
Know me – Build relationships to the customer
Hear me - Retention – Keep the customer
Grow me - Strategic Customer Relationship Management
Source: PriceWaterhouseCcoopers, the CRM handbook
Successful CRM is about competing in the relationship dimension—not as an alternative
to having a competitive product or reasonable price—but as a differentiator. If
your competitors are doing the same thing you are (as they generally are), product
and price won’t give you a long-term, sustainable competitive advantage. But if
you can get an edge based on how customers feel about your company, it’s a much
stickier—sustainable—relationship over the long period.
Microsoft Dynamics CRM is a fully integrated customer relationship management solution.
Comprised of a robust suite of sales, marketing, and service capabilities. Find
out more on: http://crm.dynamics.com/
GOWI MS CRM certified consultants provide the full set of consulting, customization
and integration services for MS CRM platform. Contact
us for further info.